Channel
Schedule LinkedIn Posts for Profiles and Pages
Updated · Multi Post Social guide
You can schedule LinkedIn posts for both personal profiles and company Pages from Multi Post Social: text up to 3,000 characters, single and multi-image posts, documents that become swipeable carousels, native video and polls. This guide explains the difference between a profile and a Page channel, the connection steps, the limits the composer checks, and the writing habits that fit LinkedIn’s feed.
What you can schedule on LinkedIn
Text posts, posts with one or several images, PDF documents shown as a carousel, videos up to 15 minutes, polls with up to four options, and link posts with a preview card all publish directly. You can mention people and companies with @ in the text, and add alt text to each image. Articles, newsletters and events are written inside LinkedIn and are not scheduled by any tool, though you can schedule the post that shares them.
Profiles and Pages
A personal profile is one channel; each company Page you administer is another. Profile posts need only your own login. Page posts need you to be a super admin or content admin of that Page. Many teams connect both: the founder’s profile for stories and opinions, the Page for announcements. In Multi Post Social they stay separate channels with separate schedules and analytics, so a contributor can be given the Page without touching the profile.
How to connect LinkedIn
- Open Channels, press Connect channel and choose LinkedIn.
- Sign in on LinkedIn’s login screen and accept the permissions for posting and reading statistics.
- Pick Profile, or pick one of the Pages listed under your account. Repeat to add more Pages.
- Set the time zone and posting schedule. Weekday mornings are a common starting point for business audiences.
LinkedIn tokens last about a year; the channel shows Needs reconnect when one ends.
Limits and formats
| Fact | Value |
|---|---|
| Publishing method | Auto-publish (posts at the scheduled time) |
| Text limit | 3,000 characters (first 210 shown) |
| Formats | Text, Image, Multi-image, Document / carousel PDF, Video, Poll |
| Account type needed | Personal profile or Company Page admin |
| Media limits | Video up to 5 GB / 15 min; PDF up to 100 MB |
| Hashtag tip | 3 to 5 hashtags at the end |
| Format | Method | Specs | Notes |
|---|---|---|---|
| Text | Auto-publish | Up to 3,000 characters | About 210 show before See more |
| Image or multi-image | Auto-publish | Up to 20 images, JPG or PNG | Alt text per image |
| Document carousel | Auto-publish | PDF up to 100 MB and 300 pages | Title shown above the document |
| Video | Auto-publish | MP4 up to 5 GB and 15 minutes | Captions file optional |
| Poll | Auto-publish | 2 to 4 options, 1 day to 2 weeks | Question up to 140 characters |
| Article or newsletter | Not scheduled | Written in LinkedIn | Schedule the sharing post instead |
What stays in the LinkedIn app
LinkedIn allows tools to publish nearly everything, so reminders are rare here. Articles, newsletters, events and celebrating-a-milestone posts are created inside LinkedIn. Editing a published post is also done on LinkedIn; Multi Post Social shows the post and its statistics but changes to live text must happen there.
Best practices when you schedule LinkedIn posts
- Spend the first 210 characters on the idea; that is all that shows before See more.
- Break text into short lines; one idea per line reads well on phones.
- Document carousels earn long dwell time; eight to twelve pages with one point each works.
- Put links in the first comment or at the end; a text-only post often reaches further than a link post.
- Use 3 to 5 hashtags at the end, not in the sentences.
- Reply to every comment in the first hours from the inbox; conversation extends the post’s life.
Connection errors and fixes
| Message | Cause | Fix |
|---|---|---|
| Page not listed | You are not a super or content admin | Ask a Page super admin to add you, then reconnect |
| Token expired | Yearly expiry or password change | Press Reconnect and sign in again |
| Document rejected | Not a PDF or over 100 MB | Export the slides as a PDF under 100 MB |
| Duplicate post | Identical text posted recently | Change the text or wait; LinkedIn blocks exact repeats |
| Mention not resolved | The person restricts mentions | Use their name without @ |
Mobile tips
Write long posts on desktop and review the first two lines in the phone preview of the composer, because that is how most readers see them. Document carousels can be scheduled from the phone by sharing a PDF into the Multi Post Social app.
LinkedIn rules to keep in mind
LinkedIn blocks identical posts repeated across many accounts and restricts automation that likes or comments on your behalf. Keep posting to real content you wrote or approved. LinkedIn’s Help Center lists the current Page and profile policies.
Frequently Asked Questions
Can I schedule LinkedIn document carousels?
Yes. Upload a PDF up to 100 MB in the composer, add a title, and it publishes as a swipeable document at the scheduled time.
Can I schedule to a LinkedIn company Page?
Yes, if you are a super admin or content admin of the Page. Each Page is its own channel.
Can I schedule LinkedIn polls?
Yes. Polls with two to four options and a duration from one day to two weeks publish directly.
Can I schedule LinkedIn articles?
No tool can create articles or newsletters. Write them in LinkedIn and schedule the post that shares the link.
Show up on LinkedIn every weekday
Connect your profile and Page free, write a week of posts and let the queue publish each morning.
Keep Reading
- ChannelsAll 12 networks and what each supports.
- X (Twitter)Posts, threads, polls, alt text.
- FacebookPages, Groups, Reels, link previews.
- PublishComposer, queue, posting schedule and calendar.
- Small BusinessA month of posts in an hour.
- Multi Post Social homeStart here: what Multi Post Social does and how to begin free.